Concept illustration Conceptualising is generally the next step in the process of bringing an idea into some kind of formal direction. That is to say it would give anyone a clear direction in which to move, and in doing so would take a leap of faith towards an outcome. This also is the process in which everyone that is involved has a way of projecting the outcome.

These are various examples of concepts in different forms.

 
       
       
  2003 Son of Mask 2 Feature film

One aspect of the feature film “Mask 2” JHD was actively involved in all areas for conceptualising. From the director and producer right the way through to key props, participation of the highest quality and details were required.

 
       
       
  2004 Myre Xmas Cave proposal

For Xmas 2004 there was a pitch for Myer Melbourne’s Santa’s cave. Every thing from graphics, posters and flyers, to merchandising and builds. The management decided they would rather go old worldly traditional than something new.

 
       
       
  2005 Azardi Feature Film

For this particular part of the project, indeed most, if not all films are story boarded. This puts a directors ideas on paper of how and what the physical elements of a script can help be translated for all the other different crafts and expertise that are employed to make a film.

 
       
       
  Three

Ideas for a kiosk to be placed in airports arround Australia.

 
       
       
  Cabin Pressure

 
       
       
  Sydney Xmas Parade

 
       
       
  YSL Myer YSL 2005  
       
       
  Davidoff  
       
       
  Cantor Wealth  
       
       
  Chanel

 
       
       
  Christine Aguilera  
       
       
  Calvin Kline  
       
       
  Dolce Gabbana  
       
       
  Dior  
       
       
  Gucci  
       
       
  Harajuka  
       
       
  Rimmel  
       
       
  Rockawear  
       
       
  Clarins Day Spa

 
       
       
  Elizebeth Arden

 
       
       
  Estee Lauder

Estee Lauder Proposed Dais for an Expo Australia wide 2008

 

Blockbuster

 

Estee Lauder Proposed Workstation 2008

 
       
       
  Joop

 

 
       
       
  Kylie range

 

 
       
       
  Lancome

 

 
       
       
  Marc Jacobs

 

 
       
       
  2008 Myre Windows

In 2008 Myer Melbourne offered their front windows to any cosmetic companies that were willing to compete.

 
       
       
  Sarah Jessica Parker

 

 
       
       
  Disney Blu ray

 

 
       
       
  2004 DJ Xmas

This was a proposa based on the clients request to develop the 2002 construct with a traditional theme. In order to help explain these changes and additions the proposal was produced as a picture book.

 
       
       
  Jetstar 2008

Promotion to show and feel their new seating.

 
       
       
  Lexus

Lexus Kiosk Proposals "2005"

 

 
       
       
  MBF CTV 2006

 

 
       
       
  Mumm Promo

Mumm Proposal for a display unit to promote their product in store. It had to be light weight, durable but strong enough to take the weight of 16 bottles.

 
       
       
  Nokia mobile

Nokia GPS Mapping software promotion 2007

 
       
       
  SBS

To help explain the concept of how a virtual set works to all concerned with sports at SBS, as part of the presentation JHD created a visual diagram to show the anatomy and how it works within it’s elements.